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Google’s future in enterprise hinges on strategic cybersecurity
Oct 24, 2021 | Venture Beat
Picture - Google’s future in enterprise hinges on strategic cybersecurity

Gaps in Google’s cybersecurity strategy make banks, financial institutions, and larger enterprises slow to adopt the Google Cloud Platform (GCP), with deals often going to Microsoft Azure and Amazon Web Services instead.

It also doesn’t help that GCP has long had the reputation that it is more aligned with developers and their needs than with enterprise and commercial projects. But Google now has a timely opportunity to open its customer aperture with new security offerings designed to fill many of those gaps.

During last week’s Google Cloud Next virtual conference, Google executives leading the security business units announced an ambitious new series of cybersecurity initiatives precisely for this purpose. The most noteworthy announcements are the formation of the Google Cybersecurity Action Team, new zero-trust solutions for Google Workspace, and extending Work Safer with CrowdStrike and Palo Alto Networks partnerships.

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