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Meet the Proud Shoppers of Aldi’s ‘Aisle of Shame’
Dec 02, 2021 | Atlas Obscura
Picture - Meet the Proud Shoppers of Aldi’s ‘Aisle of Shame’

If you ever hear a “caw-caw!” sound in an Aldi grocery store, don’t worry: A crow hasn’t gotten trapped in the rafters. Rather, you’ve just overheard a member of the Aisle of Shame (AOS) Facebook group sending out a call in their natural habitat.

If another CAW-CAW! rings out in response, expect enthusiastic chatter, hugs, and selfies to follow. AOS fans love interacting online, but they get a special joy out of finding each other in the place that started it all.

The “Aisle of Shame” is the unofficial name Aldi enthusiasts have given the discount store’s middle aisle, home to a weekly rotation of curious edible and non-edible products available only while supplies last. We’re talking everything from vegan lasagna made from lentils to a churro maker and apple cinnamon latte-flavored dog biscuits.

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