About the Book

Getting an MBA is an expensive choice-one almost impossible to justify regardless of the state of the economy. Even the elite schools like Harvard and Wharton offer outdated, assembly-line programs that teach you more about PowerPoint presentations and unnecessary financial models than what it takes to run a real business. You can get better results (and save hundreds of thousands of dollars) by skipping business school altogether.

Josh Kaufman founded PersonalMBA.com as an alternative to the business school boondoggle. His blog has introduced hundreds of thousands of readers to the best business books and most powerful business concepts of all time. Now, he shares the essentials of entrepreneurship, marketing, sales, negotiation, operations, productivity, systems design, and much more, in one comprehensive volume. The Personal MBA distills the most valuable business lessons into simple, memorable mental models that can be applied to real-world challenges.

The Personal MBA explains concepts such as:

  • The Iron Law of the Market: Why every business is limited by the size and quality of the market it attempts to serve-and how to find large, hungry markets.
  • The 12 Forms of Value: Products and services are only two of the twelve ways you can create value for your customers.
  • The Pricing Uncertainty Principle: All prices are malleable. Raising your prices is the best way to dramatically increase profitability - if you know how to support the price you're asking.
  • 4 Methods to Increase Revenue: There are only four ways a business can bring in more money. Do you know what they are?

True leaders aren't made by business schools - they make themselves, seeking out the knowledge, skills, and experience they need to succeed. Read this book and you will learn the principles it takes most business professionals a lifetime of trial and error to master.

About the Author

Josh Kaufman is the author of The Personal MBA: Master the Art of Business, an international bestseller with translations in 12 languages. Josh specializes in teaching professionals in all industries and disciplines how to master practical business knowledge and skills. Josh's unique, multidisciplinary approach to business mastery has helped millions of readers around the world learn essential business concepts on their own terms. PersonalMBA.com hosts over 50,000 readers every month, and has been visited over 2 million times by readers all over the world since its founding in 2005. Josh's work has directly saved prospective business students millions of dollars in unnecessary tuition, fees, and interest by providing an effective, affordable, and debt-free method of learning fundamental business principles.

About the Reviews

I teach MBA classes, he is correct and quite comprehensive, if he can add some exercises and problems to some of the chapters, like financial analysis, this book will become the one textbook MBA degree. It was a nice refresher for me. Great for entrepreneurs who need the application more than a piece of paper.

*********************************

Think of this book as a summary of several topics related to managing a business.

The book is somewhat divided into 3 parts:

Part 1 talks about the parts of the business: value creation, marketing, sales, value delivery and finance

This is where the book excels in my opinion. As I said it is only a summary, but a very useful one for someone just beginning.

Part 2 is about the human side of the business and is only superficial which is understandable because the subject would take several tomes to be adequatelly covered.

Part 3 is about working systems (analyzing, optimizing) is also superficial. Again it only covers the main topics as a summary.

What I also like about the book is the bibliography which is extensive enough to keep you busy for at least a year or two of reading material.

The title is somewhat misleading. You will not master the "art" of business, but it will surelly get you started. Overall, a nicelly done book for people trying his or her first steps in understanding what a business is.

I'd have given it 5 stars if the footnotes were on the same page cos I dont like going back and forth to the end of the book in search for them, also if there was a hardcover version available and if some topics were more deeply covered (more technical detail), specially the 1st part of the book which deals with the Value Stream.

*********************************

oh how i wish i had read this when i started my business years ago. i read several books a month (used to read about 4 books a week!) and this one is one of my favorites of all time. SO MUCH info, simply put. i love this writer's style - no bull, just simple, striaghtforward. i really really really wish i had known about it about 6 years ago but better late than never. essential reading. this is one of the only books i got from the library and then ended up buying it for my kindle even though i'd already most of it. it's that good.

Product Info

Paperback: 464 pages
Publisher: Portfolio; Reprint edition (August 28, 2012)
Language: English
Average Customer Review: 4.5 out of 5 stars 643 customer reviews

Check out this Book

More in category

Your Money or Your Life: 9 Steps to Transforming Your Relationship with Money and Achieving Financial Independence Your Money or Your Life: 9 Steps to Transforming Your Relationship with Money and Achieving Financial Independence
January 27, 2019PUBLISHER_
Why Didn't They Teach Me This in School?: 99 Personal Money Management Principles to Live By Why Didn't They Teach Me This in School?: 99 Personal Money Management Principles to Live By
February 07, 2019PUBLISHER_
Unshakeable: Your Financial Freedom Playbook Unshakeable: Your Financial Freedom Playbook
January 08, 2019PUBLISHER_
Unscripted: Life, Liberty, and the Pursuit of Entrepreneurship Unscripted: Life, Liberty, and the Pursuit of Entrepreneurship
January 16, 2019PUBLISHER_
Think and Grow Rich Think and Grow Rich
December 04, 2018PUBLISHER_
The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness
November 23, 2018PUBLISHER_
The Simple Path to Wealth: Your road map to financial independence and a rich, free life The Simple Path to Wealth: Your road map to financial independence and a rich, free life
August 10, 2018PUBLISHER_
The Science of Getting Rich The Science of Getting Rich
January 30, 2019PUBLISHER_
The Richest Man in Babylon The Richest Man in Babylon
July 11, 2018PUBLISHER_
The Power of Zero, Revised and Updated: How to Get to the 0% Tax Bracket and Transform Your Retirement The Power of Zero, Revised and Updated: How to Get to the 0% Tax Bracket and Transform Your Retirement
December 13, 2018PUBLISHER_
The One-Page Financial Plan  The One-Page Financial Plan 
September 16, 2018PUBLISHER_
The Neatest Little Guide to Stock Market Investing: Fifth Edition The Neatest Little Guide to Stock Market Investing: Fifth Edition
January 08, 2019PUBLISHER_
The Millionaire Next Door: The Surprising Secrets of America's Wealthy The Millionaire Next Door: The Surprising Secrets of America's Wealthy
January 14, 2019PUBLISHER_
The Millionaire Fastlane: Crack the Code to Wealth and Live Rich for a Lifetime The Millionaire Fastlane: Crack the Code to Wealth and Live Rich for a Lifetime
December 28, 2018PUBLISHER_
The Little Book of Common Sense Investing The Little Book of Common Sense Investing
November 10, 2018PUBLISHER_
The Financial Peace Planner: A Step-by-Step Guide to Restoring Your Family's Financial Health The Financial Peace Planner: A Step-by-Step Guide to Restoring Your Family's Financial Health
December 14, 2018PUBLISHER_
The Compound Effect The Compound Effect
December 14, 2018PUBLISHER_
The Book on Rental Property Investing The Book on Rental Property Investing
September 12, 2018PUBLISHER_
The Book on Investing In Real Estate with No (and Low) Money Down The Book on Investing In Real Estate with No (and Low) Money Down
October 29, 2018PUBLISHER_
The Barefoot Investor: The Only Money Guide You'll Ever Need The Barefoot Investor: The Only Money Guide You'll Ever Need
November 11, 2018PUBLISHER_
The 10 Pillars of Wealth: Mind-Sets of the World's Richest People The 10 Pillars of Wealth: Mind-Sets of the World's Richest People
September 06, 2018PUBLISHER_