About the Book

The world is changing. Markets have crashed. Jobs have disappeared. Industries have been disrupted and are being remade before our eyes. Everything we aspired to for “security,” everything we thought was “safe,” no longer is: College. Employment. Retirement. Government. It’s all crumbling down. In every part of society, the middlemen are being pushed out of the picture. No longer is someone coming to hire you, to invest in your company, to sign you, to pick you. It’s on you to make the most important decision in your life: Choose Yourself.

New tools and economic forces have emerged to make it possible for individuals to create art, make millions of dollars and change the world without “help.” More and more opportunities are rising out of the ashes of the broken system to generate real inward success (personal happiness and health) and outward success (fulfilling work and wealth).

This book will teach you to do just that. With dozens of case studies, interviews and examples–including the author, investor and entrepreneur James Altucher’s own heartbreaking and inspiring story–Choose Yourself illuminates your personal path to building a bright, new world out of the wreckage of the old.

About the Author

James Altucher is a successful entrepreneur, chess master, investor and writer. He has started and run more than 20 companies, and sold several of those businesses for large exits. He has also run venture capital funds, hedge funds, angel funds, and currently sits on the boards of several companies. His writing has appeared in most major national media outlets (Wall Street Journal, ABC, Financial Times, Tech Crunch, Forbes, CNBC, etc). His blog has attracted more than 10 million readers since its launch in 2010. This is his 11th book.

About the Reviews

This was a very different book to most I've read. It's very 'stream of conciousness' writing and feels choppy at times. However, it seems to fit the author's personality perfectly based on what I've heard in his podcasts, and in that sense, the book is incredibly authentic. I really enjoyed the quirkiness of James Altucher and how it comes through in his writing. If you get hung up about grammar/sentence structure, a scholarly tone, or want a clear path from A to Z, this is not the book for you.

However, if you are a human with any shred of emotional intelligence and appreciation for humanity, you'll find this gook an inspiration and an eye opening experience - that the workforce as we know it today is rapidly disappearing, that it is critical to reinvent yourself, and that it starts with choosing yourself, then this book is for you. I only have one other book that I would go out of my way to buy for people, but this one may have just been added to my list of books to gift to others. Thank you James for your book, and thank you for your podcasts. I also happen to very strongly agree with you, institutional education is


I like this book because it contains good information, and I would recommend everyone to read it who is looking for self-help books.

I like it because James shared how he had ups and downs in his life, from losing money, wife, father he still managed to get back up and try to fix the problems as much as possible. I like to learn from people who had ups and downs in their lives (of course, I’m not glad to see someone having problems in their lives, just to state this), but never give up. In the end, he managed to get through everything and sort his life.

Although, money is important, I think we shouldn’t be too materialistic in our lives. And I’ve started questioning so many of my opinions that I’ve had so far when I started to read much more that I used to do it. Reading does help a lot!

You can read full review of this book on my Blog: imeducatingmyself.com/choose-yourself-by-james-altucher-book-review/


If for nothing else, the "10 ideas a day" exercise described is really great, and triggered a lot of great ideas for me. The best thing about it is that the ideas come from you - it's not as though Altucher is telling us to be like him. He may have his own opinions on working for corporations, or on a college education, etc.. but ultimately the book is like a big pep talk for making dreams happen and re-imagining a more self-sufficient life.

I am doing two music videos with animators because of thinking more out of the box about my own ideas - I combined this with an artistic photo shoot, all things that came out my own ideas from doing 10 ideas a day.

I see another poster's review honing on grammatical mistakes or on how it needs to read more like this book or that - but in the end my takeaway from Altucher's book is extremely positive and I would recommend this book to anyone.

I also like the honesty he offers up in all the mistakes he made in his own life and how he picked himself up.

I feel like I may have to write a "Choose Yourself for Dads" version as that is a whole other side of the picture.

Well done, James.

- Erik Hendin

Product Info

Paperback: 274 pages
Publisher: CreateSpace Independent Publishing Platform; 5.1.2013 edition (June 3, 2013)
Language: English
Average Customer Review: 4.4 out of 5 stars 1,922 customer reviews

Check out this Book