Shares of Genius Brands International (NASDAQ:GNUS) are down more than 7% as of 12:28 p.m. EDT after falling almost 12% in mid-morning trading on August 19. Since peaking in early June, shares have fallen 83%. 

Over the past few months, interest in Genius Brands has started to wane. In about a decade as a public company, the children's video content producer has had a few modest hits, including Llama Llama and Rainbow Rangers, but it has never made money or delivered meaningful gains for investors. 

In short, today's sell-off is a continuation of traders losing interest in the company since the peak in mid-June, and likely the drag of millions of new shares being steadily sold into the market. Earlier this year, the company raised millions of dollars by selling warrants to investors that they can convert to common shares for $0.21 per share.

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