As the mostdiverse and tech-savvy generation enters school, they have different needs and expectations than the students before them. They want to feel a sense of belonging and expect connected experiences that show the institution understands them and their goals for the future. Even before enrollment, prospective students evaluate what the experience might be like at the school, and what their success will look like after graduation.

Advising plays an essential role in fostering success and student well-being in this environment. Whether supporting prospective students through admissions, helping them navigate academic requirements, or preparing them for employment, advisors serve as partners and interpreters, creating foundational support and increasing students’ likelihood of meeting the challenges of completing school.

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