SAN FRANCISCO — For months, Facebook and Google have been locked in a stare-down with news publishers and lawmakers in Australia.

At the heart of the fight is whether the tech giants should pay news organizations for the news articles that are shared on their networks. Under a proposed law from the Australian Competition and Consumer Commission, both Google and Facebook would be required to negotiate with media publishers and compensate them for the content that appears on their sites.

Facebook and Google have fought hard to prevent the Australian law — which is expected to pass this week or next — from forcing their hands. But on Wednesday, the two companies sharply diverged on how to head off that regulatory future.

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