BetMGM is offering special sports betting products to customers who are physically inside a Buffalo Wild Wings restaurant in six states starting Thursday in what the companies say is a first-of-its-kind niche in customized sports betting.

The casino company is launching a new feature of its app called Blazin' Bets in New Jersey, Colorado, Indiana, Iowa, Tennessee and West Virginia. It uses geolocation technology to target people who are physically inside a Buffalo Wild Wings restaurant and offers them betting products not available to other customers.

“The idea of merging the digital world with the physical world is central to our brand,” said Matt Prevost, BetMGM's chief revenue officer.

CLICK HERE FOR MORE SPORTS COVERAGE ON FOXBUSINESS.COM

David Schwartz, a gambling historian with the University of Nevada Las Vegas, said similar deals could be in the offing with other companies.

More in category

Goldman Sachs stock rises after record profit and revenue beat by wide margins
April 14, 2021MarketWatch
Goldman Sachs stock rises after record profit and revenue beat by wide margins
This new ETF gets you access to the backbone of the crypto world
April 14, 2021MarketWatch
This new ETF gets you access to the backbone of the crypto world
J.P. Morgan net profit soars fivefold to $14.3 billion and revenue tops expectations, but stock slips
April 14, 2021MarketWatch
J.P. Morgan net profit soars fivefold to $14.3 billion and revenue tops expectations, but stock slips
Earnings season is starting. Why you might want to take a look at the weather, too.
April 14, 2021MarketWatch
Earnings season is starting. Why you might want to take a look at the weather, too.
Corporate earnings growth could hit a decade-high despite COVID-19 pandemic
April 13, 2021MarketWatch
Corporate earnings growth could hit a decade-high despite COVID-19 pandemic
Johnson & Johnson vaccine pause: What to know if you got or scheduled the shot
April 13, 2021MarketWatch
Johnson & Johnson vaccine pause: What to know if you got or scheduled the shot
Opinion: Space infrastructure is the next investment frontier and SPACs are a launch pad
April 13, 2021MarketWatch
Opinion: Space infrastructure is the next investment frontier and SPACs are a launch pad
The new TV show ‘Unicorn Hunters’ will feature Steve Wozniak and allow viewers to invest in pre-IPO companies
April 13, 2021MarketWatch
The new TV show ‘Unicorn Hunters’ will feature Steve Wozniak and allow viewers to invest in pre-IPO companies
Watch out Tesla. This new Mercedes-Benz ‘could be a game changer,’ says Deutsche Bank.
April 12, 2021MarketWatch
Watch out Tesla. This new Mercedes-Benz ‘could be a game changer,’ says Deutsche Bank.
‘Optimism has huge risks’: Why new investors, excited by GameStop’s rollercoaster ride, should rethink their rose-colored glasses
April 12, 2021MarketWatch
‘Optimism has huge risks’: Why new investors, excited by GameStop’s rollercoaster ride, should rethink their rose-colored glasses
Serena Williams signs programming deal with Amazon Studios
April 14, 2021FOX Business
Serena Williams signs programming deal with Amazon Studios
Cal Thomas: President Biden, I'm a capitalist... and you're not
April 13, 2021FOX Business
Cal Thomas: President Biden, I'm a capitalist... and you're not
Asian-American businesses suffer outsized pandemic toll
April 14, 2021Reuters
Asian-American businesses suffer outsized pandemic toll
Bed Bath & Beyond quarterly sales tumble 16%, as store closures and divestitures hurt results
April 14, 2021CNBC
Bed Bath & Beyond quarterly sales tumble 16%, as store closures and divestitures hurt results
From Harvard to Nasdaq listing: Grab CEO's ride to world's biggest SPAC deal
April 14, 2021Reuters
From Harvard to Nasdaq listing: Grab CEO's ride to world's biggest SPAC deal
Fauci warns of COVID-19 spread in youth sports — and parents call for better enforcement of virus protocols
April 13, 2021MarketWatch
Fauci warns of COVID-19 spread in youth sports — and parents call for better enforcement of virus protocols
CDC investigating death possibly connected to J&J vaccine
April 13, 2021FOX Business
CDC investigating death possibly connected to J&J vaccine
IRS to issue tax refunds on $10,200 in unemployment benefits in May: What to know
April 13, 2021FOX Business
IRS to issue tax refunds on $10,200 in unemployment benefits in May: What to know
IRS chief says $1T in taxes may go uncollected each year
April 14, 2021FOX Business
IRS chief says $1T in taxes may go uncollected each year
US directs agencies to apply patches to Microsoft servers
April 14, 2021FOX Business
US directs agencies to apply patches to Microsoft servers
This hilarious book depicts what your racist grandpa thinks antifa is up to
April 14, 2021Fast Company
This hilarious book depicts what your racist grandpa thinks antifa is up to