Sales is changing, but the practical impact of selling e-commerce, big data, artificial intelligence, and other megatrends is often misunderstood, says Harvard Business School Professor Frank Cespedes, author of Sales Management That Works: How to Sell in a World That Never Stops Changing. In his book he discusses hiring, training, pricing, compensation, multi-channel initiatives, and how to construct and reconstruct sales models in response to changes in buying. During this virtual [email protected] event, Cespedes discussed some of these issues and answered questions about managing a core business activity in today’s environment. This Zoom event was recorded on Thursday, February 25, 2021, 3:30-4:30 p.m. ET