Undoubtedly, many investors wish they had bought Amazon (NASDAQ:AMZN) and Starbucks (NASDAQ:SBUX) on IPO day. Those who invested $10,000 on that day and held the stock became millionaires. But that information doesn't offer much help to today's investors.

While investors cannot go back to the past, the history of these companies and their stocks can offer lessons to help today's investors find other companies with the potential to deliver outsized gains in the future. Let's take a look at what made these two companies such successes and what they can teach us about other potential successes.

Amazon and Starbucks have become two of the most compelling consumer stocks in the last 30 years.

Amazon debuted on May 15, 1997, at a price of $16 per share originally. At that time, $10,000 would buy 625 shares. Investors should note that three stock splits occurred within 27 months of the IPO, splitting one original share into 12 shares. This takes the split-adjusted price to $1.50 and the share count to 7,500.

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