Listen to the latest episode of Fast Company’s Creative Conversation podcast on Apple Podcasts, Spotify, RadioPublic, Google Podcasts, or Stitcher.

Quinta Brunson knows how to go viral—it’s just not a priority right now.

The comedian and actor first caught the internet’s attention with her 2014 Instagram skit about a girl who’s never been on a nice date. That exposure led to a position at BuzzFeed, where she produced and starred in a series of short-form clips designed to go, well, viral. Those opportunities put her on the path to roles on HBO’s A Black Lady Sketch Show, TBS’s Miracle Workers, and even her own upcoming ABC comedy Abbott Elementary, which she created and stars in.

But to Brunson, her work, past and present, has never been about going viral.

“I would say I was more about relatability than virality,” Brunson says in an episode of Fast Company‘s podcast Creative Conversation. “More recently, I’ve been throwing out the idea of virality, because I do want to make things with staying power and with meaning. I prefer to build something over time with people, and for it to hit who it hits. And who it doesn’t, that’s fine.”

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