It's easy to be skeptical about last week's launch of Netflix's (NASDAQ:NFLX) online merch store. The new platform -- available via Netflix.shop -- is limited to selling T-shirts and hoodies themed to its Yasuke and Eden anime. It's just designer streetwear right now, and it's not cheap. T-shirts range in price from $30 to $45. Hypland's Yasuke hoodie is going to set you back a beefy $82, or nearly half a year of a Netflix subscription. 

However, you may want to think twice before you dismiss the leading premium video service's chances here. There are some good reasons to bet on Netflix's latest move. Let's check them out. 

This is obviously just the opening act of Netflix.shop. You can get third-party -- admittedly unlicensed -- shirts for a lot less elsewhere. It will be harder to duplicate the Yasuke and Eden action figures that Netflix is promising will roll out later this month. 

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