Cristiano Ronaldo’s Coca-Cola snub during his Euro 2020 press conference Monday did significant harm to the soda maker's market value afterward.

Ronaldo caused a stir when he stepped to the podium to talk to reporters. Sitting in front of him were two Coca-Cola bottles. He then removed the soda from his vision and brought out his unlabeled water bottle and told reporters in his native Portuguese to drink water.

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The stunt cost $4 billion of Coca-Cola’s market value at the time, according to Business Insider. The company’s shares at the time were at $56.17 and fell to $55.22 after the press conference was over.  Coca-Cola closed Tuesday at $55.44 per share and opened Wednesday at $55.24 per share.

Coca-Cola is a sponsor for Euro 2020.

His move garnered the attention of Tampa Bay Buccaneers star Tom Brady.

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