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Social media has made it easier for consumers to hold companies and CEOs accountable for their actions, and that's a good thing, Adidas CEO Kasper Rorsted told CNBC's Sara Eisen at the CNBC Evolve Global Summit.

"I think that the scrutiny on companies and CEOs are much greater today. I think that part of the reason is social media is bringing a transparency and also a news flow out that was never there before," Rorsted said. "It drives change, it drives responsibility, and it drives transparency."

The scrutiny will force the fashion industry, which produces 8% to 10% of global carbon emissions, to become environmentally friendly, Rorsted said.

"This is only the beginning, but the impact plastic has on our global environment is so negative. And as a company that stands for something positive ... we really want to make sure that that problem is tackled," Rorsted said. "It's so fundamental for companies to really help innovate and find solutions that address the environment, not to be disrupted for the future."

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