Retail wars are waging as Amazon's Prime Day prompts rival retailers to spin their own version of discount deals. 

Major heavy hitters in the space from Walmart and Target to Kohls and Best Buy are now offering competing sales.

Walmart’s "Deals for Days" online and in-store event will not only kick off on June 20, but it will overlap with Prime Day. 

The event spanning June 20-23 will "give customers four days of Black Friday-like savings on top items from Walmart and its Marketplace sellers" within a variety of categories, according to Walmart spokesperson Jaeme Laczkowski. 

When asked if the timing of Walmart’s summer sale was purposefully done, a spokesperson for the company told FOX Business that it has hosted Deals for Days events in the past. 

Likewise, Target is also dropping its "Deals Days" online event on June 20. 

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