Social media platforms like Facebook and Instagram are fun, casual, fast-paced and flashy, all of which is perfect if you’re in an industry like beauty, apparel or fitness. No wonder marketers flock to use these platforms, to increase their brand awareness and boost sales.

But for B2B businesses, audiences aren't typically hanging out on those platforms -- instead, they’re on LinkedIn.

Related: What Marketers Need to Know About LinkedIn

So, if you lead one of these businesses, use this information, because LinkedIn isn’t just for networking. You can use the platform to market your B2B and generate qualified leads that you can then convert into clients or customers. In fact, according to LinkedIn's claims, 80 percent of B2B marketing leads from social media come through LinkedIn.