This article is written by Jason Capital, best-selling author of “Higher Status,” millionaire copywriter, and an Advisor in The Oracles.

Few skills will put more money in your bank account than learning how to make high-converting video sales letters.

Video sales letters are videos that pitch viewers on a product or service. They resemble sales letters you may have read online, except with a richer media experience. Some sales pages for products and services may consist of a single video and no copy.

Why?

We’re visual creatures, and we’ve never had more visual content to consume.

The average consumer watches hours of Netflix, streaming content, and television per week. More video is then consumed on Facebook, Snapchat, YouTube, and Instagram. We love video, and video sales letters are an insanely effective way to leverage this format to capture attention and convert it into action.

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