Media has become a battleground. There is an onslaught of fakery across all channels. Fake news, fake marketing claims, fake influencers, fake customer service. So much of this fakery is funded through advertising, and biggest thing they sell is fake traffic.

PPC Protect created a list of ad and click fraud statistics for 2018 that illustrate the scope of fake traffic on the Internet. The list shows a shocking amount of fake traffic from ad and click fraud, creating greater concern among companies of all sizes on how to avoid a financial hit for their marketing efforts.

This situation is unacceptable and create a real problem for marketers who must show results for their efforts. Even worse is the fact that click fraud has been going on for years with stories reporting the impact of fake traffic in 2015. Four years later, it continues and even grows.

...