Cannabis is a particularly challenging industry because entrepreneurs have to focus on the traditional business metrics -- such as driving revenue and reducing operational costs -- as well as the constantly changing risk and compliance guidelines unique to cannabis dispensaries.

A cannabis entrepreneur doesn’t need an MBA from Wharton to succeed (although that certainly won’t hurt), they do need to become proficient in all aspects of business performance if they hope to become profitable. Mastery takes passion, perseverance, a strong support system and a resilient spirit. I’ve watched plenty of starry-eyed dispensary owners who never got off the ground because they weren’t ready to put in the work.

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