In the 1992 classic film “Glengarry Glen Ross,” Alec Baldwin’s character Blake, a corporate trainer, bursts into a real estate sales office to light a fire beneath the company’s lackluster sales team. He demands that the agents “always be closing,” regardless of the sales scenario. Although Baldwin’s impressive use of profanity motivates the agents in unforeseen ways, his core message is still relevant: in order to be a great seller, you must always be closing.

It takes more than a catchy phrase to lock down sales when you’re an entrepreneur with a fresh idea, though. There are techniques and subtleties you need to learn to make a profitable sale — and the same strategies you use to close deals apply to other areas of your company. Discovering effective sales techniques can make you a better negotiator, help you manage relationships with your employees and more. After you take the expert-led course How To Sell Anything To Anyone, overarching success will be well within reach.

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