Actor Seth Rogen and screenwriter Evan Goldberg have joined forces with Canopy Growth Corp. (NYSE: CGC) to launch a new cannabis and hemp company called Houseplant.

“Houseplant is a passion we’ve brought to life through drive and dedication,” said Seth Rogen, Co-Founder of Houseplant. “Every decision we’ve made for the business reflects the years of education, first-hand experience and respect we have for cannabis.” Rogen was born in Vancouver and starred in the stoner film Pineapple Express.

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