Startups pushing to enter the market at just the right moment have no time to rest on their laurels after coming up with a great idea. But many still make the mistake of moving forward without a detailed strategy for turning that burst of inspiration into reality. A study featured in Entrepreneur cites a “lack of persistence” as the third most common reason why startups fail. Without a clear strategy, companies often get sidetracked. Constant changes in direction can result in wasted money, time and energy.

Once your company’s mission, or North Star, is solidly in focus, it’s time to start plotting a course that will ensure the company reaches its goals. Taking a systematic approach, in which big ideas are broken down into measurable objectives, can help teams stay organized and accountable as they plot a roadmap toward eventual exit.

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