Achieving customer satisfaction has always been the priority of every serious business. This is a straightforward truth. However, the means to achieving customer satisfaction has always been anything but straightforward. The needs of the customer are consistently changing, and businesses have to change with it or risk the very glaring possibility of losing even the most loyal customers to the competition.

Statistics show that customer loyalty to brands and businesses are dropping at an alarming rate. This is largely because the internet has bombarded the 21st century customer with a plethora of choices, each promising to do things a little better than the last. Customer loyalty has therefore become a more difficult task to pull.

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