For some organizations, harnessing artificial intelligence’s (AI’s) full potential begins tentatively with explorations of select enterprise opportunities and a few potential use cases. While testing the waters this way may deliver valuable insights, it likely won’t be enough to make your company a market maker.

To become a true AI-fueled organization, a company may need to fundamentally rethink the way humans and machines interact within working environments. Executives must consider how to deploy machine learning and other cognitive tools systematically across every core business process and enterprise operation to support data-driven decision-making. In the end, the whole company must be open to AI driving new offerings and business models.

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