Digital marketing has grown by leaps and bounds over the past decade: pay-per-click ads, social media strategies, and online content marketing have captured consumers in ways that no one could have predicted. However, there’s still a compelling case to be made for good old-fashioned email marketing.

Email marketing is still one of the most effective ways to gain and retain customers. Consumers who purchase products through welcome or promotional emails spend an average of 138 percent more than those who don’t receive email offers, and email subscribers are three times more likely to share your email content on social media.

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