From 700 registrants in 1987 to over 75,000 conference attendees in 2018, South by Southwest (SXSW) has transformed from a relatively small music festival in Austin, Texas, into arguably the world's most important creative convention celebrating and connecting innovators in technology, art, food, politics and more.

With total attendance that approached 289,000 at all official 2018 SXSW events, the conference made a $350.6 million economic impact on the city of Austin. To put into context the business that SXSW has become, consider that this economic impact through direct and indirect revenue topped the economic impact from the 2017 Super Bowl that took place in another Texas city, Houston.

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