Do you know how that minor holiday we celebrate todayday -- April Fools’ Day -- began? Probably not; no one does.

And, if you do, you should contact the editorial staff over at Time. According to a post some years back by the magazine that stated, “Though many holidays have cloudy origins, the history of April Fools’ Day is particularly blurry, as there are several competing claims for the invention.”

Related: 6 Things to Consider for Putting Together Your Best Holiday Marketing Plan Yet

So, April Fools’ Day’s beginning is somewhat of a mystery, but its prankster purpose is pretty clear. More than the opportunity to play jokes on your boss, it’s a chance for your company to surprise and delight customers. There is great power in leading with a laugh.

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