For entrepreneurs, SEO is an integral part of building a successful startup from the ground up. Despite this, many founders neglect this low cost, high reward business strategy, according to digital growth expert Scott McGovern.

A Search Engine Optimization (SEO) strategy is a powerful tool for any startup -- and doesn’t have to kill the budget. There are six reasons why optimization needs to be a priority for every business owner, according to McGovern.

SEO uncovers significant data. The more search engine optimization research a startup does, the more data they have about what potential customers are searching for.

...