If you haven’t already read "Bad Blood" by John Carreyrou, I highly recommend that you do. There’s a lot of lessons that entrepreneurs can learn from the rise and fall of Elizabeth Holmes and Theranos. What stuck with me was the dysfunctional culture inside the company -- full of fear and intimidation.

As a founder myself, I can't imagine creating such a toxic workplace environment. As Kip Tindell perfectly explains in a previous article for Entrepreneur, “Culture actually drives the value of the business.”

This fact will always remain -- culture is vital to the success of any startup because it sets the tone for the company’s future by boosting its profile. In return, your company culture attracts top talent, investors and customers. Additionally, employee morale and productivity get a lift, and it distinguishes you from your competitors.