One of the largest shows in the world for brands and private label sellers on Amazon recently wrapped in Las Vegas. The Prosper Show, is an annual conference focused on sharing best practice education and providing networking for established brand manufacturers and Amazon sellers. One of the event’s keynote speakers was Collin Colburn, an analyst from Forrester Research who covers digital advertising, shared some great takeaways about how Amazon is growing its advertising business -- and how you can use it to give your own venture a boost.

Amazon is now the third largest seller of digital advertising in the US, third only to Google and Facebook. Forrester estimates that Amazon did $10 billion in worldwide advertising sales in 2018, a whopping 117 percent increase over 2017.

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