Human psychology plays a massive role in determining the kind of experience a visitor to your site has. Website design optimization that makes use of the principles of psychology and neuro-marketing has a significant impact on the conversion rate of your website.

Knowledge of how the human brain works and the psychology behind actions is essential for getting people to click on a call-to-action button on your website and for ensuring that your CRM's pipeline is filled to the brim with fresh leads.

A lot of research is currently taking place in the field of psychology, giving us insight into psychological hacks that get your website visitors to take action and eventually convert. Here is a list of strategies that you should keep in mind when you design your website.