On March 25 Apple announced an upcoming slew of new subscription services it's launching through Apple News +, Apple Card, Apple Arcade and Apple TV +. But the company's new, deeper dive into news, television and video games -- formerly the purview of other companies -- doesn't mean it's now competing for subscribers against the likes of Netflix, Disney or the New York Times.

That's because when you compare subscriber totals, the company that Steve Jobs built has already won that battle.

Instead, Apple is going head-to-head with Google, Amazon and Facebook, battling it out for ownership of customers and their attention spans, plus the accompanying data that comes along with that. So, the question is, what should we think about Apple's decision to insert itself into the cultural zeitgeist, setting off a kind of battle of the digital titans?

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