According to a recent Washington Post article, one company accounted for roughly half of all online retail sales as of 2018. Say it with me: Amazon. Unfortunately for smaller merchants, Amazon’s stranglehold on ecommerce is only getting tighter, thanks in large part to a simple yet remarkably effective search strategy.

Of course, Amazon has the budget to dominate paid search, display and shopping ads on Google. It casts an enormous net covering its vast keyword universe of product terms. The biggest problem for competitors, however, is that the ecommerce giant is dominating organic search as well. Amazon’s SEO is so good that you can basically count on the company being listed at or near the top of the search results for any product listed on its platform.

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