When Walmart wanted to launch its own version of packaged third-wave coffee, it sought out the Denver-based Boyer's Coffee, run by brothers Douglass and Jason Barrow. The brothers traced this win back to a success it had more than 10 years prior that laid the groundwork for the partnership.

In 2005, both brothers worked for corporations -- Jason for General Electric and Douglass for ING -- and then got the entrepreneurial itch. With their mutual love of coffee, they purchased a roastery called Luna. Their first big success would come soon, but it wasn't under their brand's name -- rather, they got a deal for a private label with Schwan's, the frozen food giant.

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