The cannabis industry has been described as the Wild West but there is no doubt cannabis is creating mainstream business opportunities in Canada and the US. Big companies including Altria and Constellation Brands have jumped in with billions of dollars to invest on bringing new vaping, edible and paraphernalia products to market.

While most of the news and discussion about cannabis focuses on consumables, responsible professionals are proactively looking ahead and developing solutions to address any social issues that arise with normalization.

As this newly legal industry develops, please don’t think that it will accept girls in thongs and half shirts in our advertising (as the beer industry did in the 90s), or women in skin tight dresses at our trade shows (as auto shows still do) or women objectified in any other form.