Ecommerce is becoming a vital component of the cannabis customer journey. Letting people shop for cannabis like they shop for everything else just makes good business sense. Customers (or patients, depending on which state you’re talking about) want to peruse your menu, place orders for pickup or delivery, and do everything they are accustomed to when ordering detergent, shoes or a California burrito.

There are several ecommerce providers in the space, all with vastly different core competencies and value propositions. Here are some key questions to ask your prospective provider to ensure you can acquire and retain loyal online shoppers -- and crush the competition.

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