The Bra Lab co-founder Gina Crevi noticed how many women complained about the comfort and designs of current bras. As a natural problem solver, she created a new design that makes all pieces of the bra interchangeable, allowing for a more ideal and comfortable fit. She has also used unique material to assure that feel and touch is appropriate for the skin.

Crevi has used social media to reach a wider range of women who are unhappy with their current bras. In doing so, she has quickly increased her target market. With a focus on customer service, Crevi and her co-founder have analyzed data and other forms of client feedback to revamp Bra Lab inventory. Doing so has guaranteed that the company remains strong and innovative without stagnating.

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