According to Statistica, the number of worldwide users on social media is projected to hit a whopping 3.02 billion active users per month by 2021. That's one-third of the world’s entire population! So, it’s obvious that social media, more and more, is engaging the majority of the world's citizenry.

Related: The 4 Essentials to Building Your Brand on Social Media

That means if you own a business and you’re not focused on building a strong brand presence on social media this year, your customers already are or soon will be choosing your competitors.

That fact is intriguing to me, as a modern-day business owner. I've never questioned the value of having a social media presence, but I wanted to dive deeper into that realm to see what other views entrepreneurs might voice about the evolution of social media.

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