If you want to know how important it is to Brian De Lowe, co-founder Proper Hospitality, that the hotels he opens reflect the cities in which they’re built, look no further than their names. “Our company is called Proper, and we call each hotel by the city name first and then our brand,” he explains. “So, for example, in San Francisco our hotel is called ‘San Francisco Proper,’ not ‘Proper San Francisco.’”

The company, led by De Lowe and co-founders Brad Korzen and Alex Samek, is being rewarded for placing so much value on keeping things local. Though San Francisco Proper opened just two years ago, it’s already performing extremely well against its competitive set. This summer, the brand is opening three new properties in the red-hot markets of Santa Monica, Downtown L.A. and Austin.

...