In every industry, there are Key People of Influence. Their names come up in conversation, they attract opportunities, they make more money and have more fun.

Key People of Influence (KPIs) are different from traditional Influencers associated with “influencer marketing.” Influencers focus on increasing their follower count on social media and aren’t taken seriously unless they have over 100,000 followers. In some industries, it takes a million followers to be considered an influencer. For an influencer, income comes when brands pay to promote products to their followers.

Key People of Influence typically have a smaller but more respected profile; people know who they are and are clear about their value. Some Key People of Influence have just a few thousand high-quality followers while others are a little more "industry-famous" with upwards of ten of thousand followers on social media.