When he was attending his grandfather’s funeral, Robert Pasin, the CEO of Radio Flyer, was overwhelmed by the outpouring of affection and respect for the family patriarch, who had originally founded the third generation family business, which manufactures toys. “All these people who worked in the factory, all these suppliers, they told me stories about my grandfather. His word was his bond. One supplier told me that they’d never even had a signed contract, just a handshake agreement. I remember feeling proud and grateful that that kind of person had established this company.” It was a lesson that Robert had absorbed over the years watching both his grandfather and father run the business, one that became part of his DNA. “When you start out with really good values, it’s much easier to maintain them,” Pasin says.

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