You may have heard of the new company Beyond Meat, maker of the first plant-based burger to be sold in grocery stores' meat section.The resounding success of that company's shares, whose price recently reached six times the level at the initial public offering, was no surprise.

Related: With $72 Million in Funding, the Entrepreneur Behind Beyond Meat Pursues Innovation Over Profit

Consumer tastes after all have shifted from conventional fare to products being marketed as healthier, more sustainable and able to accommodate special health needs or lifestyle choices.

Indeed, today's tastes run to gluten-free, non-dairy, vegan, low sodium and organic products or simply classic products made from new sources. An example? Pea protein, the magic ingredient in ... Beyond Meat.