Joy Isaacs is fresh off the boat from London and in town to promote her ultra-luxe skincare label, Argentum, which until now only retailed in the UK and France. Sitting through a litany of press interviews, the skincare entrepreneur isn't exhausted, but genuinely excited to talk about her venture — something that literally stemmed out of a dream she had about incorporating actual silver into everyday skincare.

Isaacs applies a point blank, no-fuss approach to describing her label, breaking down the exact formulas created to target a range of skin ailments. Developed under the careful tutelage of pioneering scientists in dermo-cosmetics, you are instinctively drawn to put some stock into her word. Isaacs claims that not only can silver hydrosol and DNA HP — the two key ingredients in her products — provide phenomenal anti-aging benefits, but they also cure acne and eczema. "I had grown up in South Africa knowing about colloidal silver and its use for cuts, burns, grazes, or eye infections just from health food shops, so I had always known about silver's antibacterial properties," she said. "After my kids, I had to have a hernia repair surgery that went wrong. I got an infection and antibiotics didn't work, so the doctors started to use the very expensive silver impregnated dressings which had silver mesh. That was amazing in the way it healed."

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