Remember when Rita Ora trolled the MTV VMA's two years ago by showing up in a bathrobe and matching towel on her head? That epic red carpet look followed a wave of celebrities with their own interpretations of terry cloth couture, including Rihanna and South Korean rapper CL. While we thought this trend died down in 2017, it appears that designers are intent on bringing it back for 2020.

Things kicked off during the menswear calendar this summer. At Ludovic de Saint Sernin's Paris show, one of the looks on the runway instantly went viral: a chiseled model wearing nothing but a beige towel that hung loosely on the hips. Dolce & Gabbana also incorporated bathrobes and printed beach towels for its men's show.

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