Imagery Tyler Mitchell, courtesy of Comme des Garcons

Photographer Tyler Mitchell is behind the campaign for the new fragrance Copper, by Comme des Garçons. “I wanted to visually link the idea of copper — a material typically perceived to be cheaper than gold — to the idea of black and brown skin and richness as a way of elevating the two,” the photographer says on his Instagram. The campaign sees Mitchell standing above the perfume, naked aside from white socks, shooting down so that only the bottle obscures his body (“My butt cheeks is out!” he wrote). “This was my first time doing a campaign top to bottom. From the research and creative direction, to directing the film, shooting photographs and logo placement and layout. I’m so honored it could be with Comme Des Garçons.”

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