HGTV star Erin Napier posted a photo of herself this month bottle-feeding her newborn daughter with a caption that began, "just a little encouragement for you mamas who weren't able to breastfeed." What many women heard was, "let go of the guilt."  

Thousands of women thanked Napier for her post, writing "fed is best" and that there should "never be shame" in such intimate choices. One woman wrote she "felt seen." 

Napier joins a number of celebrity moms who in recent years have shared their struggles with mom guilt. Megan Fox last month detailed the pressure she felt to return to work shortly after giving birth, which she said "creates guilt" because women in Hollywood are expected to prioritize losing weight and getting back on set rather than on healing and nourishing their newborns. In 2018 Serena Williams shared on Instagram that she was struggling because "I felt like I was not a good mom." Pink has said when it comes to parenting, "I put way too much pressure on myself, I think we all do."

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