A trip to McDonald's will soon become more personalized.

The fast-food giant announced Monday that it has an agreement to acquire Dynamic Yield, a company considered a leader in personalization and "decision logic technology." 

McDonald's said in a statement that it will use the decision technology "to provide an even more personalized customer experience by varying outdoor digital drive-thru menu displays to show food based on time of day, weather, current restaurant traffic and trending menu items."

Based on an order's selections, the technology also can suggest and display additional items, much like Amazon and other retailers' highlight what other customers purchased.

Apple's TV+ pitch: Appealing to the cult of Mac and highlighting more stars

...