LOS ANGELES — LeBron James is worth a lot, that much is obvious.

He was worth the Los Angeles Lakers forking out $153.3 million in salary over a four-year contract.

He’s so good that he also was worth effectively handing over the keys to the franchise, reimagining the squad in a way that met with his approval and going after free agents (like Anthony Davis) that met his specifications.

He’s been worth a lot to the folks who count such things as jersey sales and season ticket acquisitions, and those who monitor the level of media attention a club is receiving and who like seeing lots of celebrities in the prohibitively priced courtside seats.

He’s worth a lot to his sponsors and business partners. He’s worth a lot to CBS, which has optioned his television show Million Dollar Mile.


More in category