Apple's new streaming service is finally no longer simply rumored or expected. The name: Apple TV+.

While some details – like how much the new service will cost – were scarce, the event was overflowing with famous faces. 

Sure, Oprah Winfrey, Reese Witherspoon, Jason Momoa, Steven Spielberg and J.J. Abrams were among the many headliners brought on stage by the iPhone-maker,  but honestly, the trend toward streaming and cord cutting has been more about dead presidents on dollars and how much you save than celebrities on stage and how many you see. 

Now consumers are looking at yet another new subscription service when it launches this fall, something will likely add even more costs to consumers' media budgets. 

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