(MIRAMAR, Fla.) — Unless you are a Florida State University football fan, chances are you have never heard of the newest Democratic candidate for president — but Wayne Messam is hoping to quickly change that.

The mayor of Miramar, Florida, Messam announced Thursday that he is joining the crowded field seeking to unseat President Donald Trump in next year’s election.

Messam, who played for the Seminoles in the 1990s, believes Miramar has much that the rest of the United States would like to have — environmentally-friendly development, high-end manufacturing and major corporate operations.

The 44-year-old construction company owner also knows why pundits say he won’t win: low name recognition and funding; no sitting mayor has ever won the presidency; his lack of political experience and more.